Project Overview

BlueJay Device Software partners with medical device businesses to help them innovate healthcare experience by providing them with the industry-leading custom device software solution.

Objective:  Develop a professional UI design for Bluejay Device Software website, showcasing their cutting-edge technology, innovations, projects and design capabilities.

Competitive Analysis

I studied competitor portfolios and current design trends to inform our approach. Defining the target audience and gathering insights helped me understand their needs and expectations. I reviewed Bluejay's branding guidelines to ensure alignment with their brand identity.

Visual Design

I developed a comprehensive style guide to ensure consistent branding. Designing detailed page layouts in Adobe XD, I focused on visual appeal and responsiveness. Incorporating and optimizing images, icons, and illustrations enhanced the visual appeal.